Rule of threes drives new marcomms blog

One of my best bosses ever believed fervently that the human brain was programmed to instinctively process in threes.  Think about it.

Reading, writing, 'rithmetic.  Red, white and blue. Bacon, lettuce and tomato.  Father, son, Holy Ghost.  He had a point.  He based his whole management style on it.  I'm just pinching it for a blog.

I've been thinking I needed to start blogging professionally for a while.  Specifically, since I met Sharif Khalladi, author of The Social Executive, at an event last summer.  His starting point, which I've long agreed with, is that transformational leaders are great communicators.  It follows that in this connected age, those leaders must embrace social media.  For executives in marketing or communications, that need is much greater.  Those who don't will soon be left in the last century.

I'm not new to blogging, of course.  I was a social media early adopter and my blog on the latter half of the work/life balance reaches its sixth anniversary in May.  If you're more interested in fine dining, opera, museums and travel, check out Ferrara's View.  But if marketing communications, PR and internal communications loom large in your world, you might want to check back here.

What will you find?

ONE.  Observation.  I'm a trained observer, of course, thanks to that fine journalistic education at Northwestern University.  The corporate world throws up a lot of quirky stories.

TWO.  Education.  I shudder to admit it, but I've passed the 25-year mark in the corporate world.  I've seen a lot, made plenty of mistakes, managed to do some things very well.  I'll pass on the benefits of my experience.  Use it as you will.

THREE.  Entertainment.  We spend the majority of our waking lives at work.  It should be fun.  You won't find weight, lofty or erudite here.  I promise to keep it quick, relevant and entertaining.

So that's the promise.  Three observations relating to the world of corporate communications in every entry, written to amuse you whilst, hopefully, giving you some insight to help you do your job better.  I hope you'll be back.